Rihanna basks in the glow of the social buzz generated by the release of the “Rih-mix” to her just-crowned Billboard Hot 100 No. 1 single “S&M,” as she flies 11-3 on Billboard’s Social 50 chart.
The diva had temporarily taken a dive out of the top 10 last week (falling 5-11) after having spent every single week in the top three from the chart’s launch last December. But, the new remix — which features Britney Spears on guest vocals — clearly charmed the social world.
Rihanna earned a 12% gain in week-over-week Vevo plays, a 16% increase in YouTube channel views and a 10% jump in followers to her Twitter account.
The Social 50 ranks the most active artists on the world’s leading social networking sites — YouTube, Vevo, Facebook, Twitter, MySpace and iLike — using a formula blending weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.